Dr. Edward Bernay’s was a nephew of Sigmund Freud and one of the most skillful experts in mass manipulation. He invented the modern day Madison Avenue advertising Agencies by using his Uncle Sigmund’s knowledge of the human psyche to make people feel they needed whatever product was being advertised. Edward Bernays also invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires.